CREATING A CHARACTER
The first step in creating a mascot involves designing a character for a brand, product group, or product sign. This requires hiring highly experienced
The most distinctive and indicative element of a mascot is its head. A 3D model is produced based on a 2D design solution on paper.
Either a CNC machine would be used to produce cut outs or a sculptor would work on a clay model.
Special fabrics, patterns, and materials will have to be procured. Implementation begins once the customer approves the samples.
Every mascot’s body is different in form and elasticity. Typically, granulated Styrofoam fillers are used to create the body. High-intensity polyurethane and sponge are used in cases where the head is fixed on the body
and in product mascots.
A supporting polyurethane helmet is placed inside the head section where mascot-wearer’s head will fit. Fans and
ventilation holes are placed in the upper back area of the head section. A window in the front of the head section allows the mascot-wearer to see and look around. The window is covered with screen mesh and painted for consistency of pattern/appearance.
After joining the head to the body, cables from the ventilation system, fans, and battery seats are mounted. All surfaces are covered with a
polar, plush or similar material.
Every mascot has its own protective case. Wooden cases are used for storage and long-distance shipping.